Kumkum is a form of Shakti. Applying kumkum on the forehead is a symbol of Sanatan Hindu culture and also of sacredness and auspiciousness.
The blood supply to the facial muscles is facilitated: While applying kumkum, the points on the mid-brow region and Adnya-chakra are automatically pressed. This facilitates the blood supply to the face muscles. After applying kumkum, the ability to attract the Shakti Principle is generated in the woman
Due to the fragrance of kumkum, the subtle excretory air in the woman’s body is disintegrated. Particles of Absolute Fire Element (Tej-tattva) are emitted through the colour pigments present in the kumkum and are gained by the woman.
Due to kumkum, women are able to absorb Chaitanya. Hence, to prevent the woman from applying kumkum, the negative energies may distress women.