“Count the memories and not the calories”. Says, food therapist Avanee Parekh a name synonymous with food therapy. She is a practising nutritionist and dietitian for the past 21 years.
A 1999 pass out from the prestigious SVT College of Home Science and SNDT University, she’s also a post-graduate in marketing management from NMIMS, Mumbai. Avanee is a certified Fitness trainer too from Talwalkars Academy.
Understanding Avanee, as a person, is a happy soul gifted with a lovely family and a large community of clients who have trusted her over the years. She’s extremely passionate about her work and there are hundreds of instances where clients have benefited immensely.
She believes that their expressions are her true earnings.
With continuously healing clients, she wants to move ahead fulfilling her deeper desire of sharing the food therapy knowledge with the masses in every possible way.
Avanee has been a columnist and has written regularly for The Femina, The Afternoon, Men’s Health, and many local magazines.
Her clientele includes celebrities like Saif Ali Khan, the Hinduja family, the renowned filmmaker Mr J.P. Dutta, Eros International family, anchor & host Manish Paul, the legendary magician K. Lal, and media artists from the television industry.
Driven by her passion for food, she regularly conducts workshops for corporates, schools, and aviation training academies.
Avanee Parekh has also been on the board with Eurokids International, pan India.
She truly felt accomplished when her work was felicitated by the Chief Minister of Maharashtra, Mr Devendra Fadnavis in 2018.
She says, “Food Therapy by Avanee is my baby and I firmly believe that food must be used to heal health issues. Micronutrients have the power to heal the most chronic diseases. Also, weight loss is treated incorrectly just to make it a lucrative business. Obesity is a problem which needs to be dealt with systematically and scientifically, understanding the mindset of the patient.” She further says, “A good diet plan is not about calorie counting, it’s more about nutrient replenishing.”
The first six years of her career, she worked with hospitals like Lilavati and Holy Family at Bandra, Wadia Paediatrics at Parel, Talwalkars Gym at Juhu, and with Anjali Mukherjee weight loss centre at Colaba, Mumbai. Post that she started her own venture at Juhu Scheme and also practices at Nahar Medical Center, Powai.
Just like her passion, her centres too are growing. Over the last 21 years, she has treated more than 50,000 cases. Avanee is loved and respected for her knowledge and personal touch she renders to each patient.
Going ahead, Avanee plans to share her knowledge and reach out to as many people as possible through media, NGOs, workshops, and live chats on various platforms.
Avanee shares her life story recollecting that like many other women, she too has had her share of “societal pressures” to give up her career while she was considering marriage proposals. Being born in a Gujarati business class family, girls are given a good education, but when it’s time to choose a bride, families still prefer non-working girls.
Avanee thanks her dadi who that point stood by her and motivated her to pursue her career and wait for a matrimonial match who would respect her work and ambition.
She expresses immense gratitude to the almighty for gifting her a life partner who helps her to maintain a work-life balance. ” It’s patience, tolerance and faith that makes situations turn in our favour ” – she believes.
Avanee got married at the age of 32 years, which as per society norms, is a much more matured age than normal, but she choose to so that she could justify her work experience.
So ladies, hang on there! Don’t give up…
Indian women have been through societal pressures for the last two centuries being asked to focus mainly on household chores. But if we backtrack our rich history, we notice that women enjoyed equal rights as men and were nurtured as per their inherent talents.Hence, It should be our own decision about how we want to shape our lives and what we wish to create out of our learnings. For this, we need to stand firmly for our beliefs. There should not be any guilt involved at any point.
She looks up to her father as her role model. “He’s helped me learn the ‘Spider skill’ of try-n-try till you succeed. Dad has set an example with his way of living life.”
Life is a see-saw, some days are high while some days are low and on such cloudy days this beautiful quote uplifts her mood and she wears on the tigress passion to start galloping again…
‘If my mind can conceive it, my heart can believe it, I know I can achieve it !’