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Psychology of colours for you and your child

Did you know that each chakra of our body has a colour?

Have you ever wondered why the colour wheel never has the colour black?

As the famous Russian painter and art theorist, W. Kandinsky said, “Colour is a power which directly influences the soul”, we strongly believe that colours have a personality of their own and have the power to influence body, mind and soul. The world is full of multiple hues and each shade plays a role in our lives, irrespective of age and gender. The chakras which govern the human body also have 7 different colours, each associated with the well-being of body, mood and health. Hence, understanding colour and its usage make it important for human psychology and growth. It is also helpful in enhancing and stimulating the growth of a child.


Let us understand the science behind some commonly used colours and how can it help you and your children.

Red: The colour red signifies power and is one of the most stimulating shades. It represents aggression and passion. It must be very sparingly used with kids who are already very active. Since this is a very strong colour it must be balanced with white.

Blue: The colour blue is associated with peace and tranquillity. It represents trust and calmness. Hence it is widely used in the corporate world, especially in banks where the act of displaying trust in customers is needed. But too much of blue in any aspect of life can bring about coldness and isolation as blue also depicts loneliness and sadness. If you look at the colour blue it represents the throat chakra, so all the kids aspiring to learn singing, talking must wear a lot of blue.

Yellow: It is the healing colour, happy colour. How does it feel if the sun doesn’t show up? Gloomy isn’t it. It is the colour of life known to uplift mood and brings happiness.

Green: It is the colour of growth and prosperity, rebirth and abundance. People who like green are progressive, positive but every colour must be balanced well with the right combination. Darker options are not very good for kids.

Pink: Pink is the colour of love and romance. It depicts sentiments and youthful energy. A good colour for kids as long as the hue is kept light. Hence this is a very popular colour for the kids.

Brown: Brown is the colour of grounding. It is very organic and is not recommended for kids.

Black: Black is not a colour. Although it signifies power and confidence, it also depicts darkness and mystery. Ideally should be avoided for kids. When we google the image of a colour wheel, the image that pops up doesn’t show us the colour black. Do you know what does it mean? That BLACK is not a colour. It is the absence of colour. Black is always associated with mystery. It is known to evoke strong emotions.

White/off white/ivory is very calming and balancing colour. These shades can be used extensively in the absence of any colour. But remember, an excess of anything is bad. If someone wears only white or mostly white it has a very overpowering and disturbing effect.

Indigo: it is known to stimulate concentration and increase knowledge. Recommended in small proportion for kids.

Colours, when rightly used, can make a difference in one’s life. If parents are going through difficult times with their kids, they can change circumstances with the use of the right colour. Similarly, organizations and companies while creating their logos should carefully choose the colours because they do have the power to make or break your business.

Colour tips for kids

Lazy kid: Use orange/red. Balance it with light colours.
Aggressive kid: Use blue or green in the room
Lacks concentration: Use blue, violet, indigo and emerald.
Lacks appetite: Use Orange.

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